I aspire to conceive and craft smart content that lends a voice to beautiful design, informs and inspires audiences, and shapes brands.
WRITING BREADTH
CREATIVE/CRM/BROADCAST
Brand developer, storyteller, science distiller and copy editor of pitches, manifestos, treatments, print materials, product descriptions, and scripts across omni-channel platforms. These include social media, e-commerce, direct mail packaging, experiential, TV broadcast, radio and retail promotions.
DIGITAL/INTERACTIVE
Adapt communications for a rich user experience in web, email, interactive banners, apps and social media outlets. Well-versed in Proof HQ, Squarespace and Invision.
EDITORIAL
THE HUFFINGTON POST:
Ghostwriting for fashion & beauty columnist
TORONTO DOT COM:
Projects included editorial gift guides, restaurant picks, community profiles and food and wine getaways
FREELANCE WORK
SWEET KICK
Web writing, packaging description and science distillation
ARIAD COMMUNICATIONS:
Clients included Lipton Tea, Sobey’s and Knorr
SIX DEGREES:
Projects included Playtex Infant Care and Schick
OZERY’S PITA BREAK:
Provided packaging content and product descriptions
WORK HISTORY
KLICK HEALTH INC. —Copy Supervisor
October 2016 to Present
Develop and hone content for consumers and health care practitioners across a diverse medical portfolio including Incyte Dermatology, Merck Vaccines, Atrium Innovations & Genomics, Allergan, and Johnson & Johnson. Strive to offer consumers a greater understanding of prescription medicines and how to find the human insight to help patients integrate them into daily life. Content often has to be adapted from medical jargon into clear consumer-friendly language that is compelling, compassionate and accurate. Responsibilities include ideating, research, copywriting, and referencing scientific and medical journals on a a myriad of marketing platforms prior to regulatory review and the FDA. Each day brings a greater understanding of prescription drug manufacturing, branding, labelling and usage.
THE MARKETING STORE WORLDWIDE—Copywriter
July 2009 to March 2015
Ideate and implement creative ad campaigns for Nissan North America, Infiniti, and General Electric, McDonalds and Transitions Lenses. Craft headlines and body copy targeted to a specific audience that adhere to brand tonality and fit within packaging parameters and budgets. Platforms include client pitches, print, direct mail, CRM, and digital channels. Assist with communication strategy, campaign content planning and execution of final creative product. Recently won $10k new business on Toyota account. Collaborate with studio designers, art directors, information architects, UX and print production teams, and present creative work to national clientele on a daily basis. Duties include the review of French, English and legal translations. Serve as a resource and mentor to Junior Copywriters.
TBWA\TORONTO—Copywriter
August 2006 to February 2009
Conceptualize and create enticing, impactful direct mail packaging and media arts deliverables for consumers, retailers and B2B targets. Experience
includes multi-tiered Customer Relationship Management programs retail branding for Sears, interactive health programs for Lipitor,
national store events for NIVEA and various business-to-business promotional materials for Petro-Canada.
AWARDS
2019 Best Unbranded Campaign, PM360 Awards
Best Unbranded Campaign
Client: Merck
2008 Canadian Marketing Award, Bronze
Customer Appreciation Direct Response Initiative
Client: Nissan Canada
2007 Canadian Marketing Award, Gold
Retail Solutions Category
Client: Petro-Canada
EVENTS
2014 - York University Design Portfolio evaluation panelist
EDUCATION
Humber College, Diploma, Advertising Media Copywriting September
2003-April 2004
University of Calgary, Bachelor of Arts, Communications
January 1998-April 2002
INTERESTS
Painting, interior décor, rug and textile design, knitting, skin care and self-care, yoga, travel,
LINKS