MERCK: TWEEN MILESTONES HPV VACCINATION
Create and own a “tween” universe designed to honour relatable coming-of-age milestones and cue parents to vaccinate their child. This campaign consists of :30 second broadcast TV, OLVs, radio, web and x3 :15 second shareable social vignettes.
Website: hpv.com
US broadcast TV: Please see video attachments in email.



SWEETKICK: A HIP PRODUCT LINE DESIGNED TO CURB SUGAR CRAVINGS
Worked with a California start-up crafting sassy, simple (sugar free!) content for their website, packaging and print pieces.





PURE ENCAPSULATIONS
Wrote content to revamp supplement website and better communicate unique genomics practices.


MERCK: Created and launched an award-winning nationwide campaign including photo shoot, digital videos, billboards, murals and outdoor fashion show to spread knowledge and create awareness about the dangers of HPV.



INCYTE: Created and pitched a brand identity based on a patient’s emotional and physical struggles with eczema. The first of its kind, this prescription cream has a luxury feel, so patients can treat their skin with kindness, unconditionally.
US Broadcast Spot: Please see video attachments in email.


